Top 20 Social Media Platforms for Business in 2024

Hey there! I’m Irena Fischer, founder and president of Averista. Keeping up with the best social media platforms for business is essential. The digital world is always changing, and it’s crucial to know where your audience is and how to connect with them effectively. Here’s your go-to guide for the top social media platforms in 2024. Let’s get started!

Understanding Social Media Platforms

Social media platforms are like virtual hangout spots where people share info, ideas, career tips, and more. Think of them as digital cafes where folks from all walks of life come together. These platforms can be social networking sites, media sharing networks, discussion forums, blogging networks, and more. Each one offers a unique way for businesses to connect with their audience.

Benefits of Using Social Media for Business

Why should your business be on social media? Well, it’s a game-changer! Social media boosts your brand’s visibility, helps you engage with customers directly, and is a cost-effective marketing tool. Plus, these platforms come with nifty tools for targeting and analytics, helping you fine-tune your strategies for better results.

Criteria for Choosing the Right Social Media Platform

Picking the right social media platform is like choosing the right tool for a job. You need to consider your target audience, the type of content you’ll share, and the features each platform offers. Think about who you’re trying to reach – their age, gender, location – and what kind of content they like. This will guide you to the perfect platform for your business needs.

Top Social Media Platforms for Business in 2024


With over 3 billion monthly active users, and growing, Facebook is still the go-to social media platform. Its massive user base and powerful advertising options make it a top pick for businesses. Facebook’s targeting tools let you zero in on specific demographics based on interests, behaviors, and locations.

Why Facebook?

  • Wide Reach: Facebook’s massive user base provides the opportunity to reach a diverse audience.
  • Advanced Advertising Tools: Facebook Ads offer sophisticated targeting options for precise audience reach.
  • Engagement Features: Features like Facebook Live, Stories, and Groups facilitate engagement and community building.

Best Practices for Facebook

  • Utilize Facebook Ads: Invest in Facebook Ads and use A/B testing to determine the best-performing ads.
  • Engage with Your Audience: Respond to comments and messages quickly to build a friendly community around your brand.
  • Leverage Analytics: Use Facebook Insights to track your performance and tweak your strategy as needed.


YouTube is the king of video content and is often dubbed the second-largest search engine after Google. It’s a powerhouse for video marketing where brands share product demos, tutorials, customer testimonials, and live streams.

Why YouTube?

  • High Engagement: Videos tend to grab more attention and keep viewers engaged.
  • SEO Benefits: Videos can boost your search engine rankings significantly.
  • Monetization Opportunities: YouTube lets you earn through ads, memberships, and super chats.

Best Practices for YouTube

  • Create High-Quality Content: Invest in good production quality to make your videos stand out.
  • Optimize for SEO: Use relevant keywords in titles, descriptions, and tags to improve searchability.
  • Engage with Viewers: Encourage viewers to like, comment, and subscribe to your channel.


WhatsApp is a fantastic tool for direct communication and customer service. It’s widely used for personalized interactions, updates, and support. The WhatsApp Business app is perfect for businesses of all sizes.

Why WhatsApp?

  • Direct Communication: Enables real-time communication with customers.
  • High Open Rates: Messages have significantly higher open rates compared to emails.
  • Secure Messaging: Offers end-to-end encryption for secure communication.

Best Practices for WhatsApp

  • Use WhatsApp Business: Create a professional profile and access business-specific features.
  • Provide Customer Support: Offer prompt and helpful responses to inquiries.
  • Send Timely Updates: Keep customers informed with timely updates and promotions.


Known for its visual-centric approach, Instagram is perfect for brands focusing on visual storytelling. Features like Stories, Reels, and IGTV allow businesses to engage creatively with their audience.

Why Instagram?

  • Visual Focus: Ideal for brands with strong visual content.
  • High Engagement Rates: Instagram has some of the highest engagement rates among social media platforms.
  • E-commerce Integration: Features like shoppable posts and Instagram Checkout facilitate seamless e-commerce experiences.

Best Practices for Instagram

  • Use High-Quality Images and Videos: Ensure your content is visually appealing.
  • Leverage Instagram Stories and Reels: Share behind-the-scenes content, promotions, and more.
  • Engage with Your Followers: Respond to comments and direct messages to build a loyal community.


TikTok is a rising star in the social media world, known for its short, engaging video content. It’s a fantastic platform for businesses looking to reach younger audiences with creative, viral content.

Why TikTok?

  • Engaging Video Content: Short, snappy videos that capture attention.
  • Viral Potential: Content can spread quickly, reaching a massive audience.
  • Creative Freedom: Endless opportunities to experiment with fun, creative content.

Best Practices for TikTok

  • Stay Trendy: Keep up with the latest trends and incorporate them into your content.
  • Be Authentic: Users appreciate genuine, relatable content.
  • Use Hashtags: Leverage popular hashtags to increase your content’s visibility.

Emerging Social Media Platforms

Emerging platforms such as TikTok, Telegram, Snapchat, Pinterest, and LinkedIn are gaining traction and offer unique opportunities for businesses. TikTok, for instance, is popular for short, engaging videos, while Pinterest is excellent for driving traffic through visually appealing pins.

Additional Top Social Media Platforms

Case Studies

Let’s look at some real-world examples to see what’s working out there. Take Nike, for instance. They’ve been killing it with Instagram Stories, sharing behind-the-scenes content and product launches that keep their audience hooked. It’s a fantastic way to maintain high engagement rates. Learn from these big players, and you’ll find tons of strategies to apply to your own social media efforts.

Social Media Strategy Development

Creating a solid social media strategy is like planning a road trip. You need a destination (goals), a map (audience research), and a playlist (content) that keeps everyone entertained. Make sure your strategy aligns with your business objectives and be ready to tweak it as you go along. Regular check-ins on your performance metrics will help you stay on track and adjust when necessary.

Creating Engaging Content

Content is king, but engaging content is the emperor. Mix it up with images, videos, blog posts, infographics, and user-generated content. Tools like Canva can make your designs pop, while Hootsuite helps you schedule posts like a pro. Keep your content varied and interesting to keep your audience coming back for more.

Advertising on Social Media

Graph showing US ad and marketing spending growth from 2017 to 2024 with significant fluctuations, peaking at 21.8% in 2021.
Source: Winterberry Group

Social media ads are your ticket to reaching a broader audience. Whether it’s sponsored posts, video ads, or something else, the key is understanding your targeting options. Aim for interest-based and lookalike audiences to hit the mark. Don’t forget to allocate a budget for testing and optimizing your ad performance to get the best bang for your buck.

Measuring Social Media Success

You can’t improve what you don’t measure. Keep an eye on key metrics like engagement rate, reach, and conversion rate. Tools like Google Analytics and the insights provided by each platform are your best friends here. Regularly reviewing your data will help you make informed decisions and fine-tune your strategy for even better results.

Building a Community on Social Media

Building a community is about more than just racking up followers. It’s about fostering engagement and creating a sense of belonging. Be consistent in interacting with your audience, share their content, and offer exclusive goodies for your loyal fans. A strong community will support your brand and spread the word for you.

Social Media Trends in 2024

Staying ahead of the trends is crucial. In 2024, keep an eye on the rise of short-form video content, and the growing use of augmented reality (AR) and virtual reality (VR). Influencer marketing will continue to be a big deal. Brands that can ride these waves will find themselves in a great position to engage their audiences.

Common Mistakes to Avoid

 Let’s save you some headaches. Avoiding common social media mistakes can save you time and resources. Overposting can annoy your followers, while ignoring analytics means you’re flying blind. And don’t forget to engage with your audience—social media is a two-way street. Keep these common pitfalls in mind, and you’ll be on your way to social media success.

  • Overposting: Posting too frequently can overwhelm your audience and lead to lower engagement rates. It’s important to find a balance in your posting schedule that keeps your audience interested without bombarding them with content.
  • Ignoring Analytics: Analytics provide valuable insights into what is working and what is not. Regularly reviewing and analyzing your performance metrics can help you refine your strategy and improve your results.
  • Not Engaging with Your Audience: Social media is a two-way street. Engaging with your followers by responding to comments, messages, and feedback is crucial for building a loyal community.
  • Inconsistent Branding: Maintaining a consistent brand voice and visual identity across all platforms is essential for brand recognition. Ensure that your content aligns with your brand’s overall messaging and style.
  • Lack of Planning: Without a clear strategy and content calendar, your social media efforts can become haphazard. Planning your content in advance helps maintain consistency and ensures that you’re posting relevant and timely content.
  • Neglecting Mobile Optimization: With the majority of users accessing social media via mobile devices, it’s important to ensure your content is mobile-friendly. This includes using appropriate image sizes and ensuring that links and videos work well on mobile.


What are the best social media platforms for business in 2024?
The best platforms include Facebook, YouTube, WhatsApp, Instagram, and WeChat, along with emerging platforms like TikTok and LinkedIn.

How can social media benefit my business?
Social media can increase brand awareness, boost engagement, and provide cost-effective marketing opportunities.

How do I choose the right social media platform for my business?
Consider your target audience, the type of content you create, and the features each platform offers.

What are some effective social media strategies?
Effective strategies include setting clear goals, creating engaging content, and regularly analyzing performance metrics.

How do I measure social media success?
Measure success using key metrics like engagement rate, reach, and conversion rate, and use analytics tools to track performance.

What are some common mistakes to avoid on social media?
Common mistakes include overposting, ignoring analytics, and not engaging with your audience.

Stay Updated

In today’s fast-paced digital world, staying on top of the best social media platforms for business is a must. It’s all about constantly tweaking and refining your strategy to keep it fresh and effective. Take a good look at your current game plan, make those mid-year tweaks, and keep an eye on how everything’s performing. This way, you’ll make sure you’re hitting the right notes with your audience. Using the right platforms and tactics will set you up for success in the latter half of the year and beyond.

Follow Averista for more insights and reach out to us for help with your social media strategies. We’re here to help you grow your brand because you’re worth it, and we’re great at what we do.

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